The Challenge:
A leading deodorant brand wanted to test if their new product really delivered on protection. They needed to understand how it performed throughout the day in real-life use – and to make confident, evidence-based claims about longevity for marketing communications.
The Solution:
Using Clickscape®, we captured in-the-moment feedback on how people felt about the deodorant’s performance as they went about their day – pinpointing when protection was strongest, and when it started to fade.
AlertYa™ was used to trigger timed surveys based on each person’s application moment, allowing us to measure perceived performance with absolute precision. A final end-of-day survey brought together overall impressions, creating a complete picture of product experience and effectiveness.
The Impact:
The study provided clear proof that the product delivered over time, enabling the client to make robust performance claims with confidence. Clickscape® highlighted key ‘hero moments’ that could be leveraged in marketing, while participant feedback confirmed the process was seamless and engaging – even with multiple tasks involved, AlertYa™ kept everything effortless and on track.
CASE STUDY
Industry: Personal care
Location: UK
Solution: Clickscape®
