The Challenge:
A global fragrance company found that traditional pre-launch testing wasn’t aligning with real-world performance. Products that scored highly in standard liking tests didn’t always succeed in market, while others that tested poorly went on to perform strongly. The team needed a better way to understand and predict real-world behaviour.
The Solution:
Using Clickscape®, the research team measured Real World Frequency – how often consumers thought about or interacted with products in their daily lives. This measure of mental availability, obtainable pre-launch, offered a more accurate indicator of how products would perform once on shelves.
The Impact:
Clickscape® revealed that products which were more frequently thought about or interacted with pre-launch went on to achieve stronger sales performance. The approach introduced a new, data-backed way to predict market success and better understand true consumer engagement.
CASE STUDY
Industry: Personal care
Location: UK
Solution: Clickscape®
