The Challenge:
Our client wanted to uncover when and why consumers feel hungry, and what drives them to act on – or ignore – that hunger. They needed to identify moments of unmet need and opportunities where their brand could better meet consumer demand throughout the day.
The Solution:
Using Clickscape®, participants clicked every time they felt hungry, and indicated whether or not they chose to eat. This real-time data was used to visualise hunger and eating patterns across the day. We overlaid these click patterns with other contextual data, revealing when hunger coincided with emotional or behavioural states such as positivity towards advertising or dissatisfaction with self-reflection.
The Impact:
The study pinpointed key snacking opportunities – such as mid-morning and afternoon peaks when hunger was high but unmet – giving the client clear insight into when consumers were most receptive to messaging or intervention. Clickscape® helped identify not just when people eat, but when they want to, highlighting opportunities for brands to fulfil real, in-the-moment needs.
CASE STUDY
Industry: Food & Drink
Location: UK
Solution: Clickscape®
